This project entailed creating a 3D model, including bottle and label design, and presentation renderings of a new energy drink, a blend of carrot, coconut, cinnamon and honey, as the central illustration used in pitching the idea to investors. The client said that when blended, these ingredients produce a slightly grainy texture, which he felt was accurately represented in the renderings. The bottle shape mimics dumbbells, to create an association with exercise, fitness and strength. In order to add visual interest, the label was cutaway on the sides, which gives potential customers a clearer view of the contents; the cutaways also shows how much drink is left, a very welcome benefit of this design.