This project entailed creating a 3D model, including bottle and label design, to represent a new energy drink, a blend of carrot and coconut, cinnamon and honey, and to produce presentation renderings, for pitching the idea to investors. The client said that when blended, these ingredients produce a slightly grainy texture, which he felt was accurately represented in the renderings. And the bottle shape mimics dumbbells, to create an association with exercise and fitness. In order to add visual interest, the label was cutaway on the sides, which gives potential customers a clearer view of the contents, and the cutaways also show how much remains after consuming only part of the drink; an unanticipated, and very welcome benefit of this design.

WEBSITE photo1.jpg